Smashing Magazine

For Professional Web Designers and Developers
  1. Off To The Races: Getting Started With Design Sprints

      

    Many modern software development best practices draw on influences from the industrial era and concepts like specialization, where individuals with specialized skills worked in an assembly line to mass-produce physical products. These practices from the world of manufacturing have come to influence how things are done when designing and building software products as well.

    Lean thinking is one of the latest approaches software development companies have adopted to maximize value and reduce wasted effort and resources. It does so by breaking down an objective into a series of experiments. Each experiment starts with a hypothesis that is tested and validated. The output of each experiment informs the future direction. This is similar to the idea of “sprints” in the agile world, where the overall product roadmap is divided into smaller and meaningful bodies of work.

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  2. Tips For Mastering A Programming Language Using Spaced Repetition

      

    Since first hearing of spaced repetition a few years back, I’ve used it for a wide range of things, from learning people’s names to memorizing poetry to increasing my retention of books. Today, I’ll share best practices that I’ve discovered from using spaced repetition to learn and master a programming language.

    Some great articles on this topic are already out there, including “Memorizing a Programming Language Using Spaced Repetition Software” by Derek Sivers and “Janki Method” by Jack Kinsella. But because you’re busy, I’ll quickly summarize some of the best practices that I’ve learned along the way.

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  3. The Current State Of E-Commerce Search

      

    When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that search often doesn’t work very well.

    On-site search is a key component of almost any e-commerce website. That’s why we at Baymard Institute have invested months conducting a large-scale usability study, testing the e-commerce search experience of 19 major e-commerce websites with real-world end users.

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  4. How To Plan And Run A Great Conference Experience

      

    Our industry is a great one. It’s filled with a lot of awesome people building a lot of inspiring things and constantly seeking out ways to express just how much they love doing so. We’ve had blogs and podcasts, and right now hosting conferences is the big thing. Ever more people are organizing conferences, arranging meetups and creating memorable experiences. It’s fantastic to see.

    Nothing compares to a good conference: the atmosphere of being immersed in a crowd of people who share the same passion as you, the lessons you learn and advice you take in, and the friends you get to meet and the new ones you make. You leave a good conference re-energized — full of zeal for your job and bursting with fresh ideas.

    The post How To Plan And Run A Great Conference Experience appeared first on Smashing Magazine.

  5. Targeting Mobile Users Through Google AdWords

      

    “Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience you are reaching: what devices they are using.

    The most popular online advertising platform, in use by marketers of all sizes, is Google AdWords. Up until early 2013, AdWords allowed advertisers to set up separate campaigns to target mobile devices. Best practice generally entailed targeting mobile, desktop and sometimes tablet users in unique campaigns.

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