On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why.
It all started back in 2009, when I was finishing my marketing studies in Italy. I read a well-known article by Tim O’Reilly, “What Is Web 2.0,” and was stunned by an idea of bringing the concept to the world of “real” objects, through mass customization. Enabling users to make their own products should have transferred the power to make design decisions from the hands of the few to the hands of the people — or so I thought.
The post Lessons Learned After Shutting My Startup, Following A Six-Year Struggle appeared first on Smashing Magazine.
Ask ten people what SEO is, and you’re likely to get ten different answers. Given the industry’s unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimisers a deservedly poor reputation within the web community.
Snake oil salesmen continue to peddle these harmful techniques to unsuspecting website owners today, perpetuating the myth that optimising your website for Google or Bing is an inherently nefarious practise. Needless to say, this is not true.
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Some books deserve a spot at your desk. The brand new Hardboiled Web Design by Andrew Clarke is one of them. In its 5th anniversary edition, Andy explains how you can use HTML/CSS efficiently in responsive design — and how to reduce wasted time in the process with developers, designers and clients. No fluff, no theory — just insights into his own experiences with clients such as ISO and WWF.
If you get a printed copy (free worldwide shipping), you'll get the eBook for free — available in PDF, ePUB, Amazon Kindle. All printed copies will ship from Dec 8th. Softcover, 441 pages. Jump to the table of contents. Proudly published by yours truly Smashing Magazine.
The post No Hard Feelings: The Wait For “Hardboiled Web Design” Is Over appeared first on Smashing Magazine.
I had been doing server-side programming with Symfony 2 and PHP for at least three years before I started to see some productivity problems with it. Don’t get me wrong, I like Symfony quite a lot: It’s a mature, elegant and professional framework. But I’ve realized that too much of my precious time is spent not on the business logic of the application itself, but on supporting the architecture of the framework.
I don’t think I’ll surprise anyone by saying that we live in a fast-paced world. The whole startup movement is a constant reminder to us that, in order to achieve success, we need to be able to test our ideas as quickly as possible. The faster we can iterate on our ideas, the faster we can reach customers with our solutions, and the better our chances of getting a product-market fit before our competitors do or before we exceed our limited budget. And in order to do so, we need instruments suitable to this type of work.
The post Sailing With Sails.js: An MVC-style Framework For Node.js appeared first on Smashing Magazine.
Traditional business logic dictates that you should outsource functions that aren’t core to your business in order to let the efficiencies of the market drive down costs. Let’s say you run a profitable magazine publishing company. You’ll probably have in-house editorial, marketing and finance teams. However, there’s little point in hiring your own cleaners because they’re not core to your business.
Digital services used to be seen in this way — as a cost to be minimized by hiring external agencies that would compete with each other on price and quality. Sadly, this attitude resulted in many large organizations spending less on their digital services than they did on their restrooms, which seems crazy considering how important digital channels have become. If you equate expenditure to value, this paints a stark picture of how some traditional companies valued this sector.
The post On Building Digital Capacity And Attracting Talent appeared first on Smashing Magazine.